The logo design was intended to include the "PT" for physical therapy, as well as an image of a person. The colors were chosen because of the representation. Green being a calm and relaxing color, and purple being a representation of friendship elicit the message that the patient is welcome to a relaxing, positive, and friendly experience. I researched other hospital logos, and found most of them to be simpler and more straight forward. As this project was likely for a pediatric facility, a goal was to add a "kid friendly" feel to the image of the person and the font.